On Earth Day 2016, Recycle Across America, Participant Media, Wholefoods, 1% for the Planet, LAMAR and Kiehls launched the Recycle Right PSA campaign and eee was happy to play producer! Famed photographer Timothy White orchestrated the first ever live-streamed (think Netflix) photoshoot at the iconic MILK studios in Hollywood, California in which photos of the celebrity ambassadors were streamed onto hundreds of electronic billboards across the United States in real time. Bravo to LAMAR advertising for generously donating the digital space and all of the people and sponsors that supported the effort!
Recycle Across America (RAA), is a nonprofit organization that provides standardized recycling bin labels to businesses, municipalities and schools nationwide, to make it easier for society to begin to recycle right.
Venue // MILK Studios, Hollywood, California
Photos// Timothy White